Funnel building is a critical aspect of online marketing that helps businesses optimize their sales process and boost revenue. In this comprehensive guide, we’ll discuss what funnel building is, explore various funnel-building platforms, and provide insights into each of them. By the end of this article, you should have a clear understanding of what funnel building entails and which platform could be the best fit for your business.
Introduction to Funnel Building
Funnel building involves creating a series of steps, usually through marketing and sales activities, that guide potential customers through the purchasing journey. A well-designed sales funnel helps businesses convert leads into paying customers, ultimately increasing revenue and growth.
In the following sections, we’ll delve into different aspects of funnel building, including the importance of funnel builders, the best funnel builder platforms, and how to choose the right one for your business.
What Are Funnel Builders?
Funnel builders are software tools designed to help businesses create, manage, and optimize their sales funnels. These platforms offer a wide range of features, including drag-and-drop editors, templates, automation, and analytics, making it easier for businesses to build effective sales funnels without requiring technical expertise.
The primary objective of a funnel builder is to streamline the sales process, ensuring that potential customers are guided through the necessary steps, from generating awareness to making a purchase.
Why Use a Funnel Builder?
Using a funnel builder provides several advantages to businesses, including:
- Increased conversion rates: A well-designed sales funnel helps guide potential customers through the buying process, increasing the chances of converting leads into paying customers.
- Streamlined marketing and sales efforts: Funnel builders simplify the process of creating and managing sales funnels, allowing businesses to focus on their core activities.
- Improved customer targeting: By understanding the different stages of the sales funnel, businesses can tailor their marketing efforts to target potential customers more effectively.
- Scalability: Funnel builders enable businesses to scale their marketing efforts quickly, allowing them to reach a larger audience and generate more revenue.
Top 10 Funnel Builder Platforms
In this section, we’ll explore ten of the best funnel builder platforms available today.
1. ClickFunnels
Known for popularizing the concept of sales funnels, ClickFunnels is a powerful funnel-building platform that offers an easy-to-use editor, a vast range of templates, and extensive training resources. Its pricing plans range from $97 to $2,500 per month, with a free 14-day trial and a 30-day money-back guarantee.
2. Kartra
Kartra is an all-in-one marketing platform that provides extensive funnel-building features, including a CRM, scheduling, and affiliate marketing tools. Its unique selling point is the Kartra Helpdesks feature, which allows businesses to manage customer interactions seamlessly. Pricing ranges from $99 to $499 per month, with discounts for annual payments.
3. ThriveCart
ThriveCart is a user-friendly funnel builder with a focus on optimizing the checkout process. It offers features such as automated email sequences, coupon codes, and one-click upsells. ThriveCart’s pricing is $495 for a lifetime license, making it an affordable option for small businesses.
4. Instapage
Instapage is a powerful landing page builder that helps businesses build and optimize their sales funnels. It offers advanced analytics tools, real-time data tracking, and a wide range of templates. Pricing for Instapage starts at $99 per month, with enterprise plans also available.
5. GetResponse
GetResponse is an email marketing and sales funnel-building tool that helps businesses increase conversions and sell more effectively. It offers integration with various eCommerce platforms, a store feature, and a robust automation system. Pricing starts at $15 per month for 1,000 subscribers, with enterprise-level plans available.
6. GrooveFunnels
GrooveFunnels is a versatile funnel-building platform that caters to both digital and physical product sales. It offers a wide range of marketing tools, including a website builder, membership site creator, and affiliate program management. Pricing plans range from free to $1,397 for a lifetime platinum plan.
7. Keap
Keap is an all-in-one marketing system that offers a CRM, email marketing automation, and advanced analytics. Its standout feature is the Keap Helpdesks, which allows businesses to track customer interactions and provide personalized support. Pricing ranges from $99 to $499 per month.
8. Thrive Architect
Thrive Architect is a WordPress plugin that allows businesses to build custom landing pages and sales funnels. It offers a wide range of pre-made templates and an easy-to-use drag-and-drop editor. Thrive Architect is available for a one-time payment of $67.
9. Kajabi
Kajabi is an all-in-one platform that focuses on online course creation and membership sites. It offers a wide range of features, including a website builder, marketing tools, and analytics. Pricing for Kajabi starts at $149 per month, with discounts for annual payments.
10. SamCart
SamCart is a powerful shopping cart and checkout platform that helps businesses optimize their sales processes. It offers features such as one-click upsells, downsells, and order bumps, as well as advanced analytics and reporting. Pricing starts at $49 per month, with higher plans offering additional features.
Choosing the Best Funnel Builder for Your Business
To choose the best funnel builder for your business, consider the following factors:
- Features: Ensure the funnel builder offers the features you need, such as landing page creation, email marketing, and automation.
- Ease of use: Choose a platform that is easy to use and navigate, especially if you’re not tech-savvy.
- Pricing: Consider your budget and the pricing plans offered by each platform. Some platforms offer a free trial or a money-back guarantee, allowing you to test their features before committing to a plan.
- Support: Look for platforms with excellent customer support, as this can be invaluable when you encounter issues or need assistance with your sales funnel.
By considering these factors, you can find the best funnel builder that meets your specific needs and helps your business grow.
Conclusion
In conclusion, understanding what is funnel building and choosing the right platform is essential for any business looking to optimize its online sales process. With the information provided in this guide, you should now be equipped to make an informed decision when selecting the best funnel builder for your business.